Johnstone’s unique approach to colour ensured that Crewe Alexandra Football Club approached the start of the new football season with a fresh new look for its club shop.
Leading paint brand Johnstone’s has proudly sponsored the Johnstone’s Paint Trophy since 2006 and boasts its very own Johnstone’s Team Colour’s colour card, which offers an exclusive chance for fans to paint their homes in the colours of their beloved team.
Crewe Alexandra’s team colour has been named Railwaymen Red to emulate the club’s nickname and the club shop’s walls are now proudly covered with the bold colour using Johnstone’s premium quality Acrylic Durable Matt emulsion, which was supplied by the Johnstone’s Decorating Centre on the Crewe Gates Farm Industrial Estate.
The product was specified after a site visit from Johnstone’s District Operations Manager Lisa Farrelly, who undertook a full site assessment of the shop, which is located at the club’s Gresty Road stadium. Lisa advised the club that Johnstone’s Acrylic Durable Matt would provide a tough finish that is resistant to condensation and yellowing, as well as having the necessary durability to withstand high levels of traffic.
Lisa said: “We are delighted that Crewe Alexandra has used one of Johnstone’s market-leading products to give the club shop a new look for the new season.
“The innovative colour tinting machines across our Johnstone’s Decorating Centre network can match to over 16,000 colours and ensures we can offer something for the requirements of all our customers, including professional football clubs!”
Crewe Alexandra won the 2012/13 Johnstone’s Paint Trophy and manager Steve Davis said: “The supporters have already been in to the shop and given us positive feedback on the Railwaymen Red colour.
“The Johnstone’s Paint Trophy is a great competition and their initiatives to engage the players and supporters, especially the younger ones, have been top class. It is a real fan oriented competition and it is fantastic to be the holders of the trophy.”
The Johnstone’s Decorating Centre in Crewe can be found at Unit 10, Gateway, Crewe Gates Farm Industrial Estate, Crewe, CW1 6YY.
Please contact your nearest store where they can check stock or order in for pick up.